Social advertizing in Russian Federation makes people better
Social advertising is not so popular in Russian Federation as it may seem. Even many years ago social advertising took significant place in our life. All Russians who lived in Soviet times remember social booklets and TV spots where messages of responsibility were declared. The following mottos were very popular: “Save the nature, it’s our motherhood”, “Matches are not toys for boys” etc. All those social advertisments were sponsored by the government and created by governmental institutions. Nowadays everything has changed and we may find many various social advertising which is sponsored by official government, non-commercial companies and private persons. Much money is spent every year on different social campaigns which are created by strong media campaigns with video spots, social posters, mottos etc.
A great deal of international organizations work on the territory of Russia and lots of social ads from all over the world are available nowadays in Russian Federation. I am sure that it is really importans as we have a unique chance to use best world experience in the sphere of social promotion as our own traditions in this field are very weak but we have lots of ideas and creative directors who can make all them visible. That’s why various contests of social advertising are so popular today in Russia and a lot of professional advertizing firms took an active part in such kind of events and if you enter tube sites you can search for lots of social spots created by the leading local companies but sometimes the visualization of social ideas leaves much to be desired. Still there are quite a lot of popular social ads on alcohol addiction and other problems. But certainly, we should always remember about the following situation in Russian Federation and the main difficulties which the government has to deal with. One of such problems is demographic decrease as too many people die in Russian Federation and they know that they should stimulate people to give more births. As an example of social promotion which concentrated on demographic difficulties we can mention social posters which were placed in Moscow metro with a lady with three children on her knees. This post is more uncertain rather than gives replys as there is no guy on this poster and the woman looks disappointed.
I think that social promotion in Russia just starts its way and in the nearest future we will see lots of great examples of video spots and social posters as well as complicated social campaigns.